Users of the OkCupid dating app can now easily see which prospective matches are “pro-choice” thanks to a new feature.
The rise of “woke capitalism” has made corporate America increasingly hostile to conservative values.
The new feature, which will appear prominently under users’ biographical details, was created in direct response to a new law that effectively bans abortion in Texas, the company’s chief marketing officer told The New York Times.
- OkCupid will donate $1 to Planned Parenthood for every user that adds the badge.
- Earlier this month, Match Group, the parent company that owns OkCupid, joined fellow dating service Bumble in creating funds to support workers affected by Texas’ abortion ban.
THE POLITICS OF DATING
According to OkCupid, users who signal support for abortion rights by including the words “pro-choice” in their profiles are almost twice as likely to receive a reply.
- A recent company survey determined that a potential mate’s politics is important to female users: it’s in the top 10 out of 50 factors that women consider when choosing a match.
- Sarah Lynn Robinson, a 30-year-old dating coach and OkCupid user, told The Times that she thinks a romantic partner “is the one person in your life who should uphold the same standards and morals.”
HOW THE REST OF AMERICA SEES THE ISSUE
While The Times cited surveys showing that the intersecting demographics of younger Americans and dating app users favor abortion rights, the rest of America is more ambivalent on the issue.
- Fully 44% of Democrats — along with 65% of Americans, including 88% of Republicans and 62% of independents — are “[l]ikely to vote for a candidate who wants significant abortion restrictions,” according to a Marist poll released in January of last year.